Within London's vibrant sustainable fashion landscape, Susamusa stands apart as a beacon of conscious creativity. Founded in 2020 by Asal Tehrani, this innovative brand has quickly captured the imagination of sustainably-minded fashion enthusiasts, offering a fresh perspective on slow fashion through its unique use of vintage and deadstock fabrics.
Through HURR's circular fashion platform, we're proud to present a thoughtfully curated selection of Susamusa's most celebrated pieces. Each design tells a compelling story of sustainability, drawing inspiration from 1990s aesthetics whilst championing environmental responsibility. The brand's innovative approach to fabric sourcing has already made significant environmental impact, contributing to water conservation and reducing fashion waste.
Our collection celebrates Susamusa's distinctive blend of nostalgic design and contemporary consciousness. Whether you choose to rent for a special occasion or invest in a pre-loved piece, you're participating in multiple layers of sustainable fashion - from the brand's use of deadstock fabrics to HURR's circular fashion model. Each pre-loved piece undergoes careful authentication, ensuring you receive genuine Susamusa designs that maintain their unique character and quality.
The brand's remarkable journey from academic research to celebrity-endorsed fashion house demonstrates the growing appetite for truly sustainable fashion. Featured in prestigious publications including Vogue and Elle, Susamusa has proved that environmental consciousness and covetable design can coexist beautifully. Through our rental and resale platform, these sought-after pieces become more accessible to conscious fashion lovers.
Whether you're drawn to their signature 90s-inspired silhouettes or their contemporary interpretations of timeless pieces, HURR's Susamusa collection offers a sustainable way to experience this innovative London brand. Our ever-evolving edit showcases the best of their designs, each piece representing a thoughtful approach to fashion that considers both style and environmental impact. By choosing to rent or buy pre-loved Susamusa through HURR, you're supporting a vision of fashion that prioritises sustainability without compromising on style.