We Won't Stop Until Fashion Comes Full Circle.
Our 2023 Impact Report (Coming Soon)
We’re taking fashion for a ride. As one of the world’s most polluting industries, we’re making it our business to undo what it started, one rental at a time.
Traditionally, fashion has worked on a make > use > chuck basis. We say no thanks. The circular economy is restorative and regenerative by design, so buying no longer has to be the default. With the help of our ever-growing community, we’re making fashion accessible and sustainable - and it never looked so good.
We Won't Stop Until Fashion Comes Full Circle
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Leading The Way.
In 2023, we became the world’s first fashion rental platform to achieve B Corp status. B Corp is a highly demanding certification that evaluates our social and environmental performance, transparency and accountability.
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Partners in Circularity.
We’re expanding the circular economy with the help of our rental community and the UK’s leading retailers and brands. Together we’re establishing consumer behaviour from ownership to access.
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The HURR Rental Calculator.
In partnership with CoGo, we’ve created a Carbon Savings Calculator that shows you the environmental savings from renting compared to the environmental costs of manufacturing those same items for the first time and wearing them once.
We want to be the leading voice for circularity in fashion. As the first fashion rental platform to build a hybrid platform combining our peer-to-peer community with brand and retailers, we’re proving that circularity can be scaled. But we can’t change the fashion industry on our own.
That’s why we create long-term partnerships with like-minded brands and retailers to help offer Rental as a Service – so their clients can enjoy a circular shopping experience.
Leading by example.
“For too long, fashion has thrived from a wear-it-once culture. Take a pic and never wear it again. HURR was founded to make access to fashion the next big thing. As a B Corp business, we’re tackling sustainability in a few ways - you want to launch your side hustle on HURR, our lenders are making entire income streams? Want to trial a new style before you buy? Roadtest it first…
We’re reinventing ownership, one rental at a time.”
Victoria Prew, CEO & Co-Founder